When Decisions Matter.

S&L Ladies in the Limelight: Brooke Say

S&L Ladies in the Limelight is a six-part series featuring candid Q&A’s with the ladies of Stock and Leader on what it means to strive for success in entrepreneurship.

Adaptability – it’s her style and she’s sticking to it.

As a School Law attorney working with school district administrators, Brooke knows a thing or two about adapting to unique circumstances. Whether it’s a student discipline issue or a special education concern, she understands that there’s no such thing as a ‘one size fits all’ approach when it comes to providing top-notch legal services.

That’s why she’s focused on developing personalized practice strategies that work to service each of her client’s individual needs.  From maintaining a 24 hour on-call schedule to carving out time for last minute meetings, school districts can certainly count on her to provide them with practical advice for a stronger piece of mind.

Because in Brooke’s world, it’s much more than just business – it’s personal.

Here’s what she had to say:

What does being a successful female entrepreneur mean to you?

Entrepreneur literally means “ to undertake.”  A successful entrepreneur takes it upon herself to organize, manage, and assume the risks of an enterprise.  What strikes me most about such an endeavor is both the internal and external aspects for this assumption.  When you “undertake” your business, it makes its mark on your life, and you make a mark on the product.  The concept that business success can be built as much by a personal, internal summoning to a task as it is by the external  resources available is refreshing.  It means that as an education lawyer, I can bring my personal style and heart to the work I do for school districts.  When decisions matter, school administrators don’t want a robot on the end of the phone, they want an attorney that can think strategically through a situation, working from the law to the personal.  And they want to know that you can laugh along with them at the crazy situation that just landed on their desk.   

What would you say was your biggest challenge in building your own entrepreneurial success?

Confronting and taking risks was my biggest challenge.  As an attorney, I was schooled to identify, advise, and avoid the risks of a particular action.  But, marketing an education law practice means taking calculated risks to expand the practice, and to try and fail with new initiatives that haven’t been considered in the last 60 years of our School practice.  Clients expect to be engaged creatively. They want fresh, efficient, up-to-the-minute, and outside-the-box thinking.      

What advice would you offer to aspiring female entrepreneurs?

Read everything you can about Social and Emotional Intelligence.  Use it to enhance your strategic thinking abilities and your edge in the marketplace of ideas.  Artificial intelligence may be a way of the future, but a successful business woman can understand and manage people. 

In your opinion, what does the future of entrepreneurship look like?

Engagement.  Our world is expanding with electronic connectivity.  That expansion requires us to work even harder at creating genuine engagement with our communities and our customers.  It’s not business; it’s personal.  We must never grow weary in doing good, for the good.

Missed the last installment?  Read it here.

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